In Small, Out Big

In Small, Out Big

7.2 Cashing Out vs Living Out

Rich Ingrassia's avatar
Rich Ingrassia
Jun 11, 2026
∙ Paid

As a startup grows, founders will consider 2 options: Testing the waters for an exit, or raising another round of capital.

It’s a big decision, taking into account all the factors in the mix since the start: market penetration, ability and cost to scale, competition and threats to IP, and profitability. Obviously the amount and reliability of operating d…

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