Investment of the kind Zappo’s took from the Venture Frogs (see Post 5.2) is called a “Seed” raise, and Seed deals these days are mostly done in the form of a Simple Agreement for Future Equity, or SAFE.
The acronym is no accident. The folks who invented the idea in 2013 (Silicon Valley-based YCombinator) were looking for a way to make Seed funding sound…
